Southeast Asia | Japanese Brands Reign Throughout Region

TOKYO – Japanese automakers maintained their dominant position in Southeast Asia in 2015, according to a report by Nagoya-based research company Fourin.

Fourin reports Japanese brands, led by Toyota, accounted for 84% of vehicle sales during the year, a total of 2.6 million units.

Overall, the market shrunk 3.6% to 3.1 million deliveries from 3.2 million the year before.

By brand, Toyota and Lexus sales totaled 877,970 units, down 11%, followed by Honda (401,880), Daihatsu (382,085), Isuzu (207,750) and Mitsubishi (205,460).

By market,…