Asia’s ‘kidults’ redefine market for toys and games, from mini models to K-pop collectibles

What started as pastime for the pair turned into a business and now both Ming, a storyboard illustrator, and Andrew, a graphic artist, “commission build” models and sell kits and materials to clients globally, while also running the annual Malaysia International Miniature Hobby Show – their flagship showcase and a leading industry event in Southeast Asia.

Come June, more than 10,000 people from 22 countries are expected to descend on the island state in the north of Malaysia, alongside 77 manufacturers, to flex their crafting skills…